Speaking Program: Microactions
Over one trillion hours of human good intentions go untapped every year, making these intentions one of the most valuable potential natural resources, according to NYU Prof. Clay Shirky. Currently, Millennials (the 1.7 billion people aged 15-30) are the most likely group to take action into their own hands, be it for a friend, a brand, a group, or for themselves — given the right tools and incentives.
As a global thought leader behind the use of bite-size tasks, called microactions, Giovanna offers foresight and practical solutions to organizations, government, political parties and brands wanting to engage young people with this new method. She uses real-world case studies and leading research to educate and inspire even the most traditional audiences to take the next step in social engagement.